Simplifying Supply,
Accelerating Growth.
Connecting Brands to Retail
Pharmacies Across Australia
A Multi-Channel Pharmacy Growth Platform built on 90 years of trusted foundations.
Wholesale Distribution | Brand Fostering | Retail Activation | Marketing | Logistics
90+ years of pharmacy
industry trust
About SF+
SF+ is a connected platform bringing together wholesale, brand representation and fulfilment to make it simpler for brands to reach more pharmacies and grow with confidence.
National Distribution
Infrastructure
National Field and
Key Account Team
Deep Pharmacy
Relationships
Supported by a national team across:
· Sales
· Customer Service
· Distribution
· Marketing
· Key Account Management
StirlingFildes services pharmacies across
Australia through a national infrastructure.
Distribution Centres
• Melbourne
• Brisbane
• Perth
SF+ provides brands with direct access to one of Australia's
largest independent pharmacy networks.
6,000+
active pharmacy
accounts
5,500+
pharmacies
serviced annually
Coverage across all major pharmacy banners & direct purchasing via pharmacy accounts
This allows brands to scale quickly across the channel.
The Services We Offer
Wholesale
Solutions
National reach
Trusted service
Proven for 90+ years
Brand
Representation
Strong partnerships
Market expertise
Meaningful growth
Fulfilment
& 3PL
Flexible solutions
Reliable delivery
End-to-end support
Pharmacy Focus
5,500+ pharmacies
Better access
Better outcomes
Brands
We help these brands grow and build connections with retail pharmacies and consumers.
